000			04139nam a22007217a 4500
008			190314s20192019 xxu||||| |||| 00| 0 eng d
022			_a0032-1052
024			_a00006534-201902000-00054 [pii]
024			_a10.1097/PRS.0000000000005205 [doi]
040			_aOvid MEDLINE(R)
099			_a30688911
245			_aThe Public's Preferences on Plastic Surgery Social Media Engagement and Professionalism: Demystifying the Impact of Demographics.
251			_aPlastic & Reconstructive Surgery. 143(2):619-630, 2019 Feb.
252			_aPlast Reconstr Surg. 143(2):619-630, 2019 Feb.
253			_aPlastic and reconstructive surgery
260			_c2019
260			_fFY2019
265			_sppublish
266			_d2019-03-14
520			_aBACKGROUND: Social media discussions are alive among plastic surgeons. This article represents a primer on beginning to understand how the public would seek out plastic surgeons and how demographics shape their preferences.
520			_aCONCLUSIONS: Clear differences in engagement and perception exist in the public based on age, sex, parental status, and reported country of origin. Social media will soon become a critical strategy in outreach and engagement and a valuable tool in clearing misconceptions within plastic surgery.
520			_aMETHODS: An anonymous 31-question survey was crowdsourced by means of MTurk.
520			_aRESULTS: There were a total of 527 respondents. Of these respondents, 33 percent follow plastic surgeons on social media, with those aged younger than 35 years 3.9 times more likely to do so. Google was the first place people would look for a plastic surgeon (46 percent). When asked what was the most influential of all online methods for selecting a surgeon, practice website ranked first (25 percent), but social media platforms ranked higher as a whole (35 percent). Those considering surgical or noninvasive procedures are thee times more likely to select social media platforms as the most influential online method in selecting a surgeon and five times more likely to follow a plastic surgeon on social media. The majority would prefer not seeing the surgeon's private life displayed on social media (39 percent). Respondents were evenly split regarding whether graphic surgical images would lead them to unfollow accounts. Ninety-six percent of the general public were unclear of the type of board certification a plastic surgeon should hold.
546			_aEnglish
650			_a*Demography
650			_a*Patient Acceptance of Health Care/sn [Statistics & Numerical Data]
650			_a*Patient Preference/sn [Statistics & Numerical Data]
650			_a*Professionalism
650			_a*Social Media/es [Ethics]
650			_a*Surgeons/es [Ethics]
650			_a*Surgery, Plastic/es [Ethics]
650			_aAdolescent
650			_aAdult
650			_aAged
650			_aAged, 80 and over
650			_aCosmetic Techniques/es [Ethics]
650			_aCosmetic Techniques/px [Psychology]
650			_aCrowdsourcing
650			_aFemale
650			_aHealth Care Surveys
650			_aHumans
650			_aMale
650			_aMiddle Aged
650			_aPatient Acceptance of Health Care/px [Psychology]
650			_aPatient Education as Topic/es [Ethics]
650			_aPatient Education as Topic/mt [Methods]
650			_aPatient Preference/px [Psychology]
650			_aReconstructive Surgical Procedures/es [Ethics]
650			_aReconstructive Surgical Procedures/px [Psychology]
650			_aSocial Media/sn [Statistics & Numerical Data]
650			_aSurgery, Plastic/px [Psychology]
650			_aYoung Adult
651			_aMedStar Health Research Institute
651			_aMedStar Washington Hospital Center
656			_aSurgery/Plastic Surgery
657			_aJournal Article
700			_aBlack, Cara K
700			_aEconomides, James M
700			_aFan, Kenneth L
790			_aBlack CK, Economides JM, Fan KL, Graziano F, Song DH
856			_uhttps://dx.doi.org/10.1097/PRS.0000000000005205 _zhttps://dx.doi.org/10.1097/PRS.0000000000005205
942			_cART _dArticle
999			_c4168 _d4168