An Analysis of Plastic Surgeons' Social Media Use and Perceptions. [Review]

MedStar author(s):
Citation: Aesthetic Surgery Journal. 39(7):794-802, 2019 06 21.PMID: 30137192Institution: MedStar Washington Hospital CenterDepartment: Surgery/Plastic SurgeryForm of publication: Journal ArticleMedline article type(s): Journal ArticleSubject headings: *Marketing of Health Services/mt [Methods] | *Social Media/sn [Statistics & Numerical Data] | *Surgeons/sn [Statistics & Numerical Data] | *Surgery, Plastic/ec [Economics] | Academic Medical Centers/ec [Economics] | Academic Medical Centers/sn [Statistics & Numerical Data] | Adult | Age Factors | Humans | Marketing of Health Services/sn [Statistics & Numerical Data] | Practice Patterns, Physicians'/ec [Economics] | Practice Patterns, Physicians'/sn [Statistics & Numerical Data] | Private Practice/ec [Economics] | Private Practice/sn [Statistics & Numerical Data] | Social Media/ec [Economics] | Surgeons/ec [Economics] | Surgery, Plastic/sn [Statistics & Numerical Data] | Surveys and Questionnaires/sn [Statistics & Numerical Data]Year: 2019ISSN:
  • 1090-820X
Name of journal: Aesthetic surgery journalAbstract: Background: Social media have become ubiquitous in society with an increasing number of active daily users across multiple platforms. Social media use has grown within the field of plastic surgery with many surgeons creating a professional account to gain exposure.Conclusion: Professional social media use is rising within plastic surgery. However, a dichotomy exists in acceptance. Private practice, younger surgeons are more likely to view social media as an acceptable method of reaching patients.Methods: A 16-item questionnaire was sent electronically to board-certified plastic surgeons to investigate professional social media use and perceptions. A literature review of all studies pertaining to social media and plastic surgery was also undertaken.Objectives: This study investigates the patterns of use and perceptions of social media in plastic surgery.Results: An online survey was sent to 6136 ASPS members with 454 responses (7.4%). Of respondents, 61.9% reported having an active professional social media account. Respondents whose practice primarily consisted of aesthetic/cosmetic surgery were the most likely to have an active professional social media account (79.4%). Non-academic surgeons were most likely to maintain an active professional social media account (71.9%) compared to university-affiliated community surgeons (41.4%) and academic surgeons (29.5%). Non-academic surgeons were more likely to believe social media is positive for the field (48.9%) compared to the other two cohorts (27.6% and 35.1%, respectively). Academic surgeons are more likely to believe social media worsens the image of the field (49.3%) versus the other cohorts (35.4% and 37.2%).All authors: Economides JM, Fan KL, Pittman TAOriginally published: Aesthetic Surgery Journal. 2018 Aug 21Fiscal year: FY2019Digital Object Identifier: Date added to catalog: 2018-08-31
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Journal Article MedStar Authors Catalog Article 30137192 Available 30137192

Background: Social media have become ubiquitous in society with an increasing number of active daily users across multiple platforms. Social media use has grown within the field of plastic surgery with many surgeons creating a professional account to gain exposure.

Conclusion: Professional social media use is rising within plastic surgery. However, a dichotomy exists in acceptance. Private practice, younger surgeons are more likely to view social media as an acceptable method of reaching patients.

Methods: A 16-item questionnaire was sent electronically to board-certified plastic surgeons to investigate professional social media use and perceptions. A literature review of all studies pertaining to social media and plastic surgery was also undertaken.

Objectives: This study investigates the patterns of use and perceptions of social media in plastic surgery.

Results: An online survey was sent to 6136 ASPS members with 454 responses (7.4%). Of respondents, 61.9% reported having an active professional social media account. Respondents whose practice primarily consisted of aesthetic/cosmetic surgery were the most likely to have an active professional social media account (79.4%). Non-academic surgeons were most likely to maintain an active professional social media account (71.9%) compared to university-affiliated community surgeons (41.4%) and academic surgeons (29.5%). Non-academic surgeons were more likely to believe social media is positive for the field (48.9%) compared to the other two cohorts (27.6% and 35.1%, respectively). Academic surgeons are more likely to believe social media worsens the image of the field (49.3%) versus the other cohorts (35.4% and 37.2%).

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