Use of a Coordinated Social Media Strategy to Improve Dissemination of Research and Collect Solutions Related to Workforce Gender Equity.

MedStar author(s):
Citation: Journal of Women's Health. 28(6):849-862, 2019 06.PMID: 30998087Institution: MedStar National Rehabilitation NetworkForm of publication: Journal ArticleMedline article type(s): Journal ArticleSubject headings: *Information Dissemination/mt [Methods] | *Physicians, Women | *Sexism | *Social Media/sn [Statistics & Numerical Data] | Humans | Journal Impact FactorYear: 2019Local holdings: Available online through MWHC library: 1992 -2011, Available in print through MWHC library: 1999 - 2006ISSN:
  • 1540-9996
Name of journal: Journal of women's health (2002)Abstract: <b>Background:</b> To increase awareness, search for solutions, and drive change, disparity-related research needs to be strategically disseminated. This study aimed to quantify whether a social media strategy could: (1) amplify dissemination of gender equity-related articles and (2) collect proposed solutions to gender equity issues. <b>Methods:</b> In April 2018, eight published journal articles covering separate gender equity issues were presented in a 1-hour Twitter chat hosted by Physician's Weekly. Metrics data were collected before, during, and after the chat. During the chat, one question related to each article was tweeted at a time. Qualitative data were extracted from responses and evaluated for thematic content. <b>Results:</b> In the 16-hour period during and following the chat, we tallied 1500 tweets from 294 participants and 8.6 million impressions (potential views). The Altmetric Attention Score of each article increased (average, 126.5 points; range, 91-208 points). Within the respective journal, the Altmetric Rank of seven articles improved (range, 3 to >=19), while the eighth maintained its #1 rank. The one article for which share and download data were available experienced a 729% increase in shares following prechat posts and another 113% bump after the chat, a 1667% increase overall (n = 45-795). Similarly, downloads, and presumably reads, increased 712% following prechat posts and another 47% bump after the chat, a 1093% increase overall (n = 394-4700). We tallied 181 potential solutions to the eight gender equity-related questions. <b>Conclusion:</b> Our results demonstrate that social media can be used strategically to increase the dissemination of research articles and collect solution-focused feedback.All authors: Cawcutt KA, Englander MJ, Erdahl LM, Girgis L, Migliore LL, Oxentenko AS, Poorman JA, Radford DM, Silver JKOriginally published: Journal of Women's Health. 2019 Apr 18Fiscal year: FY2019Digital Object Identifier: Date added to catalog: 2019-05-21
Holdings
Item type Current library Collection Call number Status Date due Barcode
Journal Article MedStar Authors Catalog Article 30998087 Available 30998087

Available online through MWHC library: 1992 -2011, Available in print through MWHC library: 1999 - 2006

<b>Background:</b> To increase awareness, search for solutions, and drive change, disparity-related research needs to be strategically disseminated. This study aimed to quantify whether a social media strategy could: (1) amplify dissemination of gender equity-related articles and (2) collect proposed solutions to gender equity issues. <b>Methods:</b> In April 2018, eight published journal articles covering separate gender equity issues were presented in a 1-hour Twitter chat hosted by Physician's Weekly. Metrics data were collected before, during, and after the chat. During the chat, one question related to each article was tweeted at a time. Qualitative data were extracted from responses and evaluated for thematic content. <b>Results:</b> In the 16-hour period during and following the chat, we tallied 1500 tweets from 294 participants and 8.6 million impressions (potential views). The Altmetric Attention Score of each article increased (average, 126.5 points; range, 91-208 points). Within the respective journal, the Altmetric Rank of seven articles improved (range, 3 to >=19), while the eighth maintained its #1 rank. The one article for which share and download data were available experienced a 729% increase in shares following prechat posts and another 113% bump after the chat, a 1667% increase overall (n = 45-795). Similarly, downloads, and presumably reads, increased 712% following prechat posts and another 47% bump after the chat, a 1093% increase overall (n = 394-4700). We tallied 181 potential solutions to the eight gender equity-related questions. <b>Conclusion:</b> Our results demonstrate that social media can be used strategically to increase the dissemination of research articles and collect solution-focused feedback.

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