000			03392nam a22005057a 4500
008			190118s20192019 xxu||||| |||| 00| 0 eng d
022			_a0032-1052
024			_a00006534-201901000-00065 [pii]
024			_a10.1097/PRS.0000000000005103 [doi]
040			_aOvid MEDLINE(R)
099			_a30589813
245			_aTo Bot or Not? Challenging the Top Social Media Influencers in #PlasticSurgery.
251			_aPlastic & Reconstructive Surgery. 143(1):337-343, 2019 Jan.
252			_aPlast Reconstr Surg. 143(1):337-343, 2019 Jan.
253			_aPlastic and reconstructive surgery
260			_c2019
260			_fFY2019
265			_sppublish
266			_d2019-01-18
520			_aBACKGROUND: The influence of social media on plastic surgery continues to be explored. Prospective patients may seek out surgeons with greater number of followers. Recently, companies selling Twitter bots have been exposed. The authors sought to examine the number of fake users, practice types, and the content of tweets broadcasted by top influencers in plastic surgery.
520			_aCONCLUSIONS: Plastic surgeons are quick to adapt to the dynamic and evolving nature of social media. However, academic surgeons are poorly represented among the top influencers. Although top influencers are board-certified plastic surgeons, they continue to occupy only a fraction of the total discourse on plastic surgery.
520			_aMETHODS: Top 100 influencers were identified. The influencers were categorized into academic versus private practice and sorted according to their board-certification status. Among each board-certification status, the top five influencers of each category (American Board of Plastic Surgery, American Academy of Facial Plastic and Reconstructive Surgery, international plastic surgeon, other physician, nonphysician) were determined, and their 300 most recent tweets were analyzed for educational, promotional, or personal content. Fake bots among respective followers were identified by TwitterAudit.
520			_aRESULTS: Private practice surgeons represented 68 percent of the top tweeters. Academicians were only 8 percent. American board- certified surgeons represented 55 percent of the top tweeters. Compared with American board-certified surgeons, nonphysicians had a higher number of fake bots. Among the 7500 tweets that were analyzed, nonphysicians were more likely to have promotional and less likely to have educational posts when comparing to board-certified American or international plastic surgeons.
546			_aEnglish
650			_a*Practice Patterns, Physicians'/es [Ethics]
650			_a*Social Media/sn [Statistics & Numerical Data]
650			_a*Surgery, Plastic/es [Ethics]
650			_aAdult
650			_aChi-Square Distribution
650			_aCohort Studies
650			_aFemale
650			_aHumans
650			_aMale
650			_aProspective Studies
650			_aSocial Perception
650			_aUnited States
651			_aMedStar Washington Hospital Center
656			_aSurgery/Plastic Surgery
657			_aJournal Article
700			_aEconomides, James M
700			_aFan, Kenneth L
790			_aEconomides JM, Fan KL, Song DH
856			_uhttps://dx.doi.org/10.1097/PRS.0000000000005103 _zhttps://dx.doi.org/10.1097/PRS.0000000000005103
942			_cART _dArticle
999			_c4032 _d4032